That catchphrase created for L’Oreal of Paris, by an American ad agency over forty years ago has stood the test of time and made the company the leading cosmetics company in the world. And imagine how revolutionary it was for women to make this statement in the 1970s.
A suggestion I make now is for all of us to use it as our own catchphrase whenever we ask for a higher fee for our products or services. Saying it to ourselves, not necessarily to our clients or customers. Saying it as a silent mantra will allow you to project the image to the person giving you money that you are worth it. You don’t even have to be convinced yourself, just say it and imagine how it would feel if you believed it.
We are all so funny about money. And this includes me. Several entrepreneurial friends have recently suggested that I charge more than what I currently charge for a one hour coaching session. I’ve resisted this because I want my services to be affordable to those who might balk at paying more than I have been charging. But one coaching client, of all things, suggested that since I have talked about how much more enjoyable and fulfilling it is to coach someone who is already on a path that has produced triumphs and accomplishments, a higher rate would attract more of those folks.
So today, I had my last coaching client at my old fee.This client actually could have afforded more than what I charged her, and after the session was over, exclaimed in an email:
That was the most powerful hour of coaching EVER! It was like laser coaching and I can hardly wait to hear the recording back as several times my brain felt like it was exploding and jumping to other ideas.
And none of us should have to come up with reasons why we are raising our prices, as long as we believe the L’Oreal mantra, “Because I Am Worth It!”
It doesn’t hurt, however, to come up with reasons to tell ourselves. For me, it is simple, I honestly believe I am one of the best coaches on the planet on prosperity consciousness–and many of the other top coaches were first introduced to the concept by me in coaching sessions, workshops, or just by reading Moneylove.
And I don’t only believe this because people like Louise Hay and Jack Canfield have been saying it for years, or because I am one of the few (perhaps the only) bestselling prosperity authors still doing personal one-to-one coaching. It’s largely because coaching clients, like the one quoted above, have gotten amazing results, usually leading to increases in income of many thousands of dollars. I know that if, instead of a fee, I asked all clients to give me 10% of the increase in their income over the 12 months following our session, I would come out with much more than $1000 per hour.
Another factor, and I’m sure you will see other smart coaches adopting this in their own practices, is my pre-coaching questionnaire. This year, I used the 115 questions for 2015 and asked any coaching clients to answer all the questions and send me the answers. So I have a huge head start (probably worth two or three hours of coaching) in learning a lot about someone’s fears, dreams, challenges, and passions surrounding money and success, before we even start the first session.
Also, frankly, coaching is time consuming, especially when I prepare by carefully reading all my client’s answers and making notes on the issues we will cover in their live session. I consider writing as my full time profession, and the coaching and seminars, and even this blog are auxiliary activities. As long as they are fun, I will continue doing them, but if charging more cuts down a bit on people wanting to have me coach them, so much the better. I would rather do fewer and more powerful things from now on in every area of my life.
You might ask yourself a simple question, “If I doubled my fee or the price of my product right now, would I feel comfortable saying to myself, “Because I’m worth it!”
