Rivers Of Money, Honey!


The Reverend Ike as Inspiration/Catalyst

The title of this piece was a comment I heard the late Reverend Ike make at his church in Harlem back in the 1980s (who ever imagined that Orwell’s 1984 would become a period piece?). He was using Moneylove as the text in a prosperity course he was teaching, and invited me to sit in on the final session. One of his parishioners had done quite well, moving from welfare to her own business manufacturing little fashion booties for women to wear. He had suggested that she was ready to move on to the next level of financial success, and to do this she should start a night shift at her little factory. She stood up in the class of about fifty students, placed her hands on her hips, and said, “Now why, just as I’m beginning to enjoy the fruits of my labors, would I want to take on even more work, and in the dark yet?”  Ike looked at her for a long moment and then said, “Rivers of money, honey, rivers of money.” And he then went on to talk about how she would be able to employ more members of her community, and be using a factory that was lying idle almost two-thirds of every working day.

But that term, “Rivers of money,” stuck with me.  And eventually led me to these thoughts and comments. Reverend Ike would probably smile at the thought he was still inspiring me.

Have You Ever Been Described As “Affluent?”

We sometimes hear reports on the “affluent segment of society.” Do you include yourself in this category? I think it’s important you start doing so.  One of the great things about the word Affluent, or Affluence, is that it conjures up images of flowing water.  One early definition of the word was “running water”, and one of the definitions cited today is “flowing freely: an affluent fountain.” So it fits in perfectly with the concept of “Rivers of Money, Honey.”  An affluent person has an abundance of wealth, property, or other material goods. Another definition connected with running water sources is “teeming”–other than “Give me your teeming masses,” we don’t see that used very much anymore. And of course, thanks to Google, I hereby correct myself. I don’t know why I’ve thought that inscription on the Statue of Liberty said, “Give me your teeming masses…” but it actually says:

Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. 

And “teeming shore” in this Emma Lazarus poem, The New Colossus, refers to a shore filled to overflowing with people. It’s often how “teeming” was used, defined as “abounding or swarming with something.” And there’s no reason we can’t imagine our lives teeming with prosperity.

Perhaps The Main Point Of All This….

What is Jerry going on about, you might ask. Here it comes, as simply stated as possible. I truly believe that we attract more prosperity into our lives, the more frames of reference we use to describe money and wealth. The more words we can find, ideally ones that evoke visual imagery or emotional response, the more we are feeding our subsconscious minds with the building blocks of attraction. Like any laws, the Law of Attraction doesn’t just happen, it has to be written first.

So I like “affluent” as one of the lively, vibrant words, and now equate it in my own mind with rivers of money. Flowing freely. Flowing sources of water, rivers of cash, an ocean of money pouring in. I don’t think it’s an accident that years of scientific research into subliminal programming has come up with the conclusion that the best masking sound for those messages playing directly to the subconscious mind is the sound of flowing water.

Susannah Lippman, the President of Alphasonics, producers of the most highly rated and respected subliminal programs in the field, uses a rushing mountain stream.


I remember how calming, nurturing, and energizing it was for me and my girlfriend to park by a rushing mountain stream for several days in our motorhome at the Big Sur campground. Even my cat seemed to have a little more pep in his aging step. Flowing water connotes energy, and money is energy, after all. So I suggest you start thinking of yourself as affluent (or even superaffluent, if you are willing to dream really big), as someone who has rivers of money flowing. You are a person who has lots of liquid assets.

Speaking of assets, one of mine is another blog, a more personal, certainly more frivolous one that you can find at:




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